1. Why a Unique Angle is Essential for Your Business Book

In a crowded marketplace of business books, your unique perspective is your biggest asset. Readers are looking for fresh insights, compelling stories, and actionable advice they can’t find anywhere else. Crafting a book that stands out starts with identifying what makes your perspective distinctive. In this article, we’ll walk you through actionable strategies to discover your unique voice and angle, helping you write a business book that resonates with your audience and establishes you as an authority.

How to Find Your Unique Voice and Stand Out When Writing a Business Book

1. Define Your Unique Value Proposition (UVP)

Your unique value proposition (UVP) is the foundation of your book’s angle. Start by answering these questions:

• What expertise do you bring to the table that others don’t?
• What problem do you solve in a way no one else does?
• What unique experiences have shaped your perspective?

Actionable Tip: Write a one-sentence UVP that defines your angle. For example: “I teach small business owners how to scale sustainably using my experience as a business coach and entrepreneur.”

2. Analyse the Market to Find Gaps

Before writing, research the market to identify opportunities:

• Browse Books in Your Genre: Look at the top-selling business books. What topics are overdone? Where do you see gaps?
• Read Reviews: Analyse what readers liked or disliked about similar books. Use their feedback to shape your content.
• Survey Your Audience: Ask your target readers what they want to learn and how they feel existing books fall short.

Actionable Tip: Use tools like Google Trends or AnswerThePublic to discover trending topics and unanswered questions in your industry.

3. Leverage Your Personal Story

Your experiences are your greatest differentiator. Incorporate personal anecdotes and lessons learned to create an authentic connection with readers.

• What challenges have you overcome in your career?
• What pivotal moments shaped your approach?
• What unique successes or failures can you share?

Actionable Tip: Outline three to five key stories that showcase your expertise and align with the book’s theme. Weave these stories into your chapters to add depth and relatability. 

4. Focus on a Niche Audience

A broad audience can dilute your message. Instead, narrow your focus to a specific group of readers.

• Who will benefit the most from your book?
• What industry, role, or demographic do you understand deeply?
• How can you solve their unique problems?

Actionable Tip: Define your niche in one sentence, e.g., “This book is for first-time managers in the tech industry navigating remote team leadership.”

5. Develop a Fresh Framework or Approach

A new framework or methodology can set your book apart. Consider:

• Can you reframe a common concept in a new way?
• Do you have a process or system you use that others haven’t documented?
• Can you simplify complex ideas into actionable steps?

Actionable Tip: Create a 3- to 7-step framework and give it a memorable name. For example: “The RISE Method for Building Resilient Teams.”

6. Write with Authenticity and Boldness

Readers value authenticity. Don’t be afraid to:

• Share your failures and lessons learned.
• Challenge conventional wisdom with bold opinions.
• Speak in your natural voice to make your book relatable and engaging.

Actionable Tip: Record yourself explaining your key ideas out loud. Use the transcription as a starting point for your writing to capture your authentic voice.

7. Test Your Angle Before Writing

Validate your unique angle before committing to the entire book.

• Blog Posts: Share articles on your book’s main topics to gauge interest.
• Webinars or Talks: Present your ideas to live audiences and gather feedback.
• Social Media Polls: Ask your followers which angle resonates most.

Actionable Tip: Create a free downloadable guide or checklist based on your unique angle. Track downloads and feedback to refine your approach.

Conclusion: Your Unique Angle Is Your Competitive Edge

Your unique voice and perspective will make your business book stand out in a crowded market. By defining your UVP, leveraging your personal story, and crafting a fresh framework, you’ll create a book that resonates with readers and positions you as an authority in your field. 

Ready to Share Your Expertise?

A business book is a powerful way to turn your knowledge into a lasting impact while opening doors to new opportunities. By following these steps, you'll be well on your way to creating a book that works for you—and for your readers.

If you're ready to bring your vision to life, visit our Professional Business Book Writing Services page to learn how we can help you craft a book that elevates your brand and achieves your goals. 

 

If you're ready to elevate your brand and share your story with the world, schedule a video call with our CEO, Lee Fox-Smith, to explore how we can work together. Let's see if we are a good fit for your business and how our Visionary Business Book service can help you leave a lasting legacy.